Steve El-Hage and Nelson Wu, originally from Toronto, move to Sillcon Valley and launch Massdrop. The site enabled group buys for enthusiast communities, including mechanical keyboards and, eventually, artisans. They would re-brand to Drop.com in 2019. There is some discussion on whether Massdrop was responsible for “over commercialization” of the hobby and practiced questionable IP exclusivity, but they certainly had a big impact on introducing “casuals” to mechanical keyboards and artisans.